UPCOMING EVENTS
10-Years at Madson - Anniversary Party
Tasting room CLOSED for regular service. RSVP via Eventbrite to join the party.
Private 40th Birthday Party (Tasting Room Closing Early @ 6:30 PM)
Private 40th Birthday Party. Tasting room closes early at 6:30pm. E-mail events@madsonwines.com to book your own event!
Private Dinner Featuring SIDEPIECE Sushi and Mindego Ridge Vineyards
E-mail events@madsonwines.com to book the tasting room for your own private gathering!
Private Bridal Shower (Tasting Room OPENING LATE @ 3:30)
Private bridal shower. Tasting room opens at 3:30pm. E-mail events@madsonwines.com to book your own event!
Tasting Room CLOSED for SolarWAVE Nonprofit Fundraiser
The tasting room will be CLOSED Thursday, September 17th. Thank you for your understanding.
UCSC Seed Conference
This is a private event hosted by one of our wine club members. E-mail events@madsonwines.com to book the tasting room for your event today!
Private Bridal Shower (Tasting Room LATE OPEN @ 3:30 PM)
The tasting room will be opening late at 3:30 PM. Regular hours resume Sunday. Thank you for your understanding.
Private Wedding Reception (Tasting Room CLOSES @ 6:30 PM)
The tasting room will be closing early at 6:30 PM. Regular hours resume Saturday. Thank you for your understanding.
Fall 2026 Release Party
Big gratitude for all of our Wine Club members. Come celebrate the debut of new wines with us!
Madson x Verjus Winemaker Dinner
8 wines, 4 courses.
An intimate dinner with the winemaker himself.
$195 per guest
(not including tax and gratuity)
Founded in 2018 in the Santa Cruz Mountains, Madson is a farming project first. Wine, second. Cole Thomas came to wine through farming. Organic vegetables, edible landscaping, and seed conservation before viticulture brought him to Santa Cruz Mountain Vineyard, Mornington Peninsula in Australia, and Central Otago in New Zealand.
Ken Swegles brings the viticultural backbone. Over 100 vineyards managed, time spent at Rhys and Williams Selyem. Together, Cole and Ken built Madson around small mountain sites, serious farming, and wines that taste like cool, coastal, forested Santa Cruz.
His sites are distinct. A 2,400-foot vineyard on calcareous sandstone. An old vine Chardonnay block on rocky mountain terrain. A coastal Syrah a few miles from the Pacific. A Pinot site near Loma Prieta. All four at the table Thursday, plus library selections and a few surprises from the back of the cellar.
Native fermentations. Neutral oak. Minimal sulfur. Sunny and Californian, but fresh, with real tension. Come taste what good farming does.
Unfiltered - A Celebration of Wine on the Edge
Unfiltered is a highly curated two‑day celebration featuring 60 of the region’s most dynamic natural and low‑intervention winemakers. The festival brings together the full spectrum of winemaking—from small, avant‑garde producers pushing boundaries to long‑standing legacy wineries that have shaped their regions for decades.
Panel discussions throughout the weekend invite deeper dialogue, offering insight into the philosophies, challenges, and innovations shaping the future of wine and the culture it supports. Local chefs provide tasty bites, and ambient vinyl sets the tone for an intimate, engaging experience.
Schedule
Industry Tasting: 12:00–1:00 PM
General Admission: 1:00–5:00 PM
After Party: Sat & Sun 6:00 PM–9:00 PM at Vintage Berkeley (Vine Street Store)
TICKETS & PRICING
One day ticket – $65
Full Weekend Pass – $95
For Saturday, July 25th – purchase here
For Sunday, July 26th – purchase here
For Full Weekend Pass – purchase here
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Rose and Gamay Public Release Party!!
You are invited to our Summer Wine Release Party featuring our Pinot of Rose and Gamay Wines on Saturday, May 9th, from 2- 5 pm. All are welcome to attend. No tickets necessary.
Members drink and sample the wines for free.
Secure your bottles of Rose and Gamay. The past vintages sold out fast!
Our friends at Melrose Cafe will be popping up in the winery with their fresh and delicious food to accompany the release our wines.
We can’t wait to share these wines with you.
See you there!
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
Sunday Jazz Jam
Every Sunday afternoon from 3-5 pm, come enjoy a jazz quartet and an open jazz jam at Madson Wines.
Follow us: @music.at.madson
